From Fujifilm X100 to FujiLove

What a journey it has been so far! I remember reading a press release about the upcoming Fujifilm X100 camera. I glanced at the image of this small, classy but unusual camera and had the feeling our paths would cross in the future. Strange, I thought! It was talking to me.

It was not long ago that I was lying in a hospital bed immobilized and connected to life-support machinery. I spent hours, days, months staring at the wall in my room. It wasn’t a normal wall, however. It was pasted with drawings by my four-year-old son and photos of my wife, family and friends. Those visuals kept me alive and sane during this highly troubling time.

In this hospital room I made a pact with destiny – if I survive this ordeal I will embark on a new path in my life. I didn’t know back then that by gazing intensely at these drawings and imagery – those precious visuals – I had already taken the first steps along a new path.

My recovery was long and gruelling, from learning how to walk, to putting up with an exhausting schedule of dialysis. If that wasn’t enough, another strange thing happened. A total stranger appeared in my life, donating a kidney and saving my life but, most importantly, giving my full life back. There is more. As we became friends with Madeleine, during one of our meetings she brought me two photography magazines. Why? I don’t know. Maybe she knew, she sensed my new calling…

And then, this small, classy, quirky camera showed up. It wasn’t long before I was running around like a kid… with a new camera, a new kidney and radically new seeing.

It all led to visual explorations, my blog, olafphoto, Simplicity-In-Seeing, and new professional and personal friendships – at this point my direction was clear.

Somewhere along the way I came across FUJILOVE. What a strange name, I thought! In no time, I became a fan of this new world of ALL THINGS FUJI. Right from the beginning, the FUJILOVE MAGAZINE was my favourite.

The combination of great photography and the written word has always fascinated me. They have so much in common. You must use all of yourself, your life experiences, your feelings and your visual wit to arrange elements in photography and create what’s uniquely yours. It is similar in writing – you take words and arrange them into a beautiful whole.

Tomash, an editor and talented photographer himself, has been working very hard to make sure each issue of the magazine is absolutely the best. No wonder that so many great contributors such as Jonas Rask, Patrick LaRoque, Palle Schulz, Charlene Winfried, Spencer Wynn, Michael Schnabl, Damian Lovegrove and many others have shared their stunning photography and writing.

I am so excited to announce that starting in the January 2018 issue I will be joining FujiLove Magazine with a new, thought-provoking and image-centred column titled, “Simplicity-In-Seeing.”

Thank YOU all for your support, kindness and patronage.

Now the journey continues… 

It’s only fitting if I share with you some selected imagery taken during those years of self-discovery (all with the X-series cameras and lenses).  

On The Street

On The Road




2017 © Olafphoto. All rights reserved.


43 thoughts on “From Fujifilm X100 to FujiLove

  1. Just found your blog. Loved your story and your photos, both are very inspiring. Really enjoyed your You Tube videos also, looking forward to following you. Thanks for sharing.

    1. John,

      It is great to have you with us. I really appreciate your kind note. Looking forward to your future feedback.



  2. I always loved your craft, your vision but never knew about the whole story… It resonates with me so much… embrace a new path in life and do what you love… I wish I could… I wish I would…

    Photography and you were just meant to meet…

    Your work, your blog, your YouTube videos are so inspiring… It just makes me want to grab my X-T10 and shoot… Just for that, thank you!


  3. Olaf, you are an inspiration Sir. I salute your sensitive approach to your art; thank you for sharing this part of you.

  4. Wow what a journey! Thanks for sharing Olaf and a hearty congratulations! Your words and photos have always been inspirational to me. Your column will be a fine addition to the Fujilove magazine. Continued health and success to you. I look forward to our next virtual coffee break.

    1. Dyanne,

      What a joy to know you! Thank you so much for your warm and kind words. Yes, our next virtual coffee break is coming 🙂

    1. Daniel,

      I really appreciate your kind note. Your travel work is superb. Hope to meet you in person one day.

      All the best,


  5. Congratulations, Olaf! Thank you for sharing your story of inspiration. Your images are beautiful visual narratives that are truly a joy to behold. Stay well my friend.

  6. I wholeheartedly agree with the Saul Leiter comment above. Your personal story is as inspiring as your photography. Thank you for sharing.

    1. Thank you so much. Haven’t we supposed to meet for a coffee? Olaf, what’s wrong with you!!! It is on me then!! 🙂

  7. I discovered you and your work only recently Olaf and love your style. I am reminded of the great Saul Leiter when looking at your photos and think you have a great talent.What a marvellous story, I’m so glad you pulled through and were able to inspire many others, including myself. Long may your creativity continue !

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