The “rest” of the image

The “rest” of the image

The process of crafting great imagery is something I have been studying for years. One of the undertakings in this rivetting pursuit was to study hundreds of great images from many photographers, well known and less well known, from different backgrounds and with unique seeing profiles across most genres of photography. Today I would like [...]

THE CAMERA DOESN’T MATTER? Reality Check!

THE CAMERA DOESN’T MATTER? Reality Check!

I love people, I love photography and I love great imagery. In fact, I am obsessed with this craft of feeling, connecting and crafting stunning visuals. I have spent the last decade breathing everything light and perspective. Going from photography blogger to photo writer, educator, workshop leader, editor, publisher and everything in between, I engaged [...]

Shoot to print

Shoot to print

Recently I had the opportunity of meeting the great photographer and master printmaker, Steven Friedman. Steven graciously showed me his studio and some of his spectacular prints. We had a very interesting conversation about photography and printing in particular. Steven shared with me the concept of “shoot to print” which I found absolutely fascinating.  Most [...]

The first issue of the Medium Format Magazine is here!

The first issue of the Medium Format Magazine is here!

It is finally happening. The Medium Format platform and the accompanying Medium Format Magazine are here! Only two years ago digital medium format photography was the privilege of a very few mostly commercial and fashion photographers who could justify spending the equivalent of a new car on purchasing a medium format system. At that time, [...]

First thoughts and a guest’s impressions of the Fujifilm GFX 50R

First thoughts and a guest’s impressions of the Fujifilm GFX 50R

Fujifilm’s medium format assault continues. For years there has been a discussion about what Fujifilm should do next after establishing itself in the APS-C segment with the X-series. Many people advocated for the need of a full frame line-up. I have always thought that would be a major mistake for several reasons. First, after shooting [...]

Fujifilm GF 45mm F2.8 lens review – Street Photography with medium format? Hell yes!

Fujifilm GF 45mm F2.8 lens review – Street Photography with medium format? Hell yes!

For years, I’ve felt the lure of the digital medium format. But the prices of such systems were stratospheric and out-of-reach for those of us who could not justify the purchase by running a commercial or high-end fashion photography business. In fact, I was puzzled by the fact that camera companies have been bleeding margins [...]