No, I haven’t had a chance to test this new camera just yet and I wasn’t planning to write this post, but things changed. The announcement of the X-Pro3 by Fujifilm has set in motion a real drama on the internet.
To be specific, Fujifilm’s bold new design of the back screen of the camera has caused an uproar. I can’t flip any pages or scroll any feeds without seeing an avalanche of cries about this solution. Some people are starting feeds with huge posters screaming “X-Pro3 – Design Failure.”
Wait a minute!
First, nobody or almost nobody who is crying wolf has had a chance to shoot with this camera yet. Luckily, it appears that a physical camera is no longer needed to prove its usefulness to the world. People just know! What a brilliant bunch! Saves a lot of hassle. We’re on the intuitive internet.
Second, cameras have been designed in a certain way for years. We are used to it and we absolutely refuse to contemplate any changes. Does it mean that the way we do things today is the best way? Not necessarily. We just don’t like change. Who wants to rethink the way we shoot? Why bother? That’s the problem.
Third, I have great respect for any company that is not afraid to rethink their design and introduce something new. You need bold decisions and people in charge who are not tied to their corporate chairs to make such risky decisions. We should applaud it, not criticize.
Fourth, the innovations may not always work, and I am not saying this move by Fujifilm will succeed. I can’t tell since I haven’t had a chance to shoot with this camera, nor has the camera hit the market yet – so we don’t know if the market will accept this solution or not. The biggest risk is not doing anything. Look at Canon. They were afraid to go mirrorless. If not for hugely discounted cameras at the local Costco and their massive financial backing, that would be it.
Fifth, please, Facebook group users, think before you post something and don’t waste everybody’s time on something you haven’t even tried. Crying wolf is easy; innovating and changing the way we photograph and use cameras is not. Kudos to Fujifilm for trying. Kudos to any company that tries new things.
End of rant.