Out-of-focus thoughts about a new Fujifilm medium-format GFX 50S

Out-of-focus thoughts about a new Fujifilm medium-format GFX 50S

I decided to join the “hands-on” craze – from Vancouver! I should have seen it coming. After all, we knew Fujifilm has been working on it for years (thanks to Zack Arias for pushing for it and Patrick of Fujirumors for such a great job providing us with all the pieces). And we knew it [...]

One Out Of The Hat

One Out Of The Hat

This blog has argued repeatedly that focusing solely on the technical aspects of photography usually causes more harm than good. After all, emotions, state of mind, vision, light and composition are the most important elements of the image creation process. Gear should only come second. However, we admit that sometimes we experience moments of weakness. [...]