Photography is a visual language. Like other languages it requires effort and dedication to learn. It is the art of connecting with your subject and thoughtfully using light and creativity to mould a still memory of your vision.
As we have been taking photographs for over 100 years, we are experienced enough to go beyond portraits and landscapes to take photography into the artistic realm. Capturing the emotions you feel as you look at people and landscapes is another level of photography, as is capturing the essence of a person or landscape.
To enjoy photography in the digital era, we try to follow these principles:
Observe, connect, visualize, think, create – repeat all steps – and only then press the shutter button. We believe that, like any form of self-expression, photography requires an intense mental and physical effort. Pressing the shutter button without vision and mental involvement is not photography, it’s just copying.
Concentrate on the visual and emotional quality of the photograph, not just on technical perfection. We know that the Internet has a massive number of photography websites and blogs. Unfortunately, many websites feature technically perfect photos but truly mediocre photography. It seems to us that many photographers and enthusiasts have become “technical experts” who are not much interested in photography as the art of seeing. A strong, artistically beautiful image, even if it is technically imperfect, will always triumph over a technically perfect but dull image.
Use simple and unobtrusive equipment, which allows you to concentrate on the subject, light, composition and creativity. The photo industry came up with a really great and hugely profitable formula: we will make a camera that does everything and each year we will add functions, buttons, and menus and of course pixels to outdo our competition. This approach has not only made it difficult to use such Frankenstein-like cameras, but has also turned a generation of artists into technical, robot-like machines. It kills creativity.
Get your imagery right in the camera – avoid the “I’ll fix it later” mentality. So often we hear “my photo doesn’t look right but it’s okay, I’ll fix it with the software.” This approach is more and more popular but it always leads to horrible photography and is a waste of valuable time.
Minimize the number of photos taken – photo “hoarding” has become a real problem. Digital technology has allowed the taking of unlimited photos at minimal cost and effort. Therefore, the habit of “keeping them all” is very common. This approach often leads to frustration and paralysis for many, especially new photographers. Keep and share only the best photography; don’t waste your viewer’s time with mediocre imagery – respect your viewer. With the rise in popularity of the social media, uploading snapshots has become a mass obsession.
Minimize the time spent in front of the computer – we are photographers, not graphic designers. Photography starts with a vision, not a computer. If you spend more time in front of your computer than in the field taking photos, something is wrong. Photoshop won’t make you a better photographer.
Be open to visual and artistic criticism; avoid getting into technical discussions. Technical forums and discussion have exploded in recent years. It is difficult, however, to find a place where you can debate the artistic character of photographs, composition, style and lighting. Don’t get yourself into never-ending arguments about cameras. Use them.
Enjoy, Enjoy, Enjoy. Just do it!
Olaf & Kasia