Fuji X-T1, XF 50-140 F2.8
As most of you know, almost all the images presented on this blog have been shot with the X-series cameras. Since we got our first X100 and then the Fuji X-Pro1, we have become independent ambassadors of the X-series system. Many readers have bought Fuji cameras because they like the imagery we present here.
Given that the Fuji X-series is relatively new and is still evolving, we have been paying close attention to every development. As early adopters, we have been pleased with the Fuji approach of receiving feedback from photographers and making appropriate changes or improvements in the form of software updates – an approach marketed by Fuji itself as Kaizen.
Recently, however, Fuji has sent numerous signals that it would end this philosophy – no more major software updates for older models! We cannot hide the fact that we are deeply disappointed by this news. Here is why.
It was Fuji that introduced the idea of Kaizen, promoted it and marketed their cameras along with it. We believe this philosophy, along with the photographer-friendly design of Fuji cameras, among other factors, distinguished Fuji from other manufacturers and contributed to the rising popularity of the Fuji X-series. Therefore, we have no doubt that this change, if confirmed, would have a negative impact on the brand – at least among its keenest proponents.
But there is a solution. Some of our fellow photographers have suggested that Fuji could start charging for such major updates (don’t confuse it with fixes). We certainly wouldn’t mind paying for major improvements. It’s an idea worth exploring!
The signal to abandon the Kaizen philosophy is one thing but we recently picked up more news from Fuji that makes us a little bit concerned. There is a lot of talk about improvements in video and delays in the development of the highly anticipated Fuji X-Pro2. In regard to video, please don’t bother; we are not at all interested. In fact, the majority of photographers we know who shoot X-series are not interested either. There is still a need for simple, photographer-friendly cameras with excellent viewfinders and an improved menu system. Please, don’t turn the X-series into a “do-it-all” camera system.
Then there is the X-trans sensor. It is already a few years old and we haven’t seen any material improvement to it since its introduction. We only hope that Fuji is delaying Fuji X-Pro2 to pack some new sensor technology into it (a dramatic improvement in the X-trans technology or organic sensor).
We express this litany of concerns out of care for the brand that we enjoy so much. The X-series is still our favourite line of cameras and lenses. We hope that our unease about the future direction of the X-series cameras will turn out to be unwarranted and upcoming products will show that this fulmination proved to be nothing more than crying wolf.
Fuji X-T1, XF 14mm F2.8
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